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When:             Wednesday November 18th, 2009

Time:               8:45 AM - 9:00 AM Check-In
                        9:00 AM - 12:00 PM Presentation
                        12:00 PM - 1:30 PM Lunch

Where:            Holiday Inn at the American Center
                        5109 West Terrace Drive
                        Madison, WI 53718
                        (note: the room will be identified as American Family)

Slides:             Click here.

Re-engineering your Data to Optimize and Enhance Understanding and Competitiveness in a Dynamic Environment

9:00 - 10:30

Understanding your current business requirements is essential to remaining competitive in today's dynamically changing economy. Being able to re-engineer your existing database to create a physical model and then create a logical data model is a crucial component to understanding and communicating user needs. As a result, businesses can respond more quickly to changes in the business. This presentation will focus on how an organization can re-engineer what you currently have to increase communication with your end users and be able to proactively enhance database needs more quickly and efficiently.

Marcie Young is a Consulting Curriculum Developer in the Server Technologies Application Development Curriculum team. Marcie has been at Oracle for 13 years. Marcie is known for her expertise in managing Oracle By Example projects for new releases in the database area, the content of which is on OTN and has been used at the Hands-on sessions at OracleWorld for the last 8 years. Marcie is extremely knowledgeable in the Application Development tools that Oracle offers, such as Oracle Application Express and Oracle SQL Developer. Currently, she is working on a course for a new product just released, Oracle SQL Developer Data Modeling. Prior to Oracle, Marcie worked at Bachman Information Systems, Inc. for 4 years where she taught and consulted on Logical Data and Process Modeling. Please contact Marcie Young with any questions regarding this topic at marcie.young@oracle.com.

 
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