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Slides:

Meeting Topic: Data Modeling: Not Just for Databases Anymore

Data modeling is a technique used to create high-integrity models of facets of the real world we wish to describe. Logical data modeling is a technology-independent technique, while physical data modeling is focused on adapting logical data models to be implemented in software systems such as database management systems (DBMS's).

Data modeling used to be seen primarily as an arcane activity practiced by designers and developers with "data" or "database" in their job titles (e.g., data analysts and database administrators). Today, however, there is a growing appreciation for the value of data modeling in many domains, both technical and non technical.

Historically, most data-modeling techniques and tools have been suboptimal, and often focused more on implementation details, than on logical analysis (analysis focused on real-world details and not on hardware/software implementation considerations). Now, with increasingly pervasive use of Extensible Markup Language (XML) and broader exploitation of metadata, all facilitated by improved (and much more cost effective) data modeling techniques and tools, data modeling is useful for all information workers.

Data modeling is also a critical success factor for service-oriented architecture (SOA) endeavors. At a high level of abstraction, the services at the core of SOA can be considered verb-oriented, while data modeling is focused on nouns; both verbs and nouns are clearly required for effective communication.

Regulatory compliance issues have also led to an expanded focus on data modeling. For example, with stringent information disclosure requirements in many industries, it's obvious that organizations need to have a complete and concise set of data models in order to understand which data is used by whom and in what circumstances.

One consequence of data-modeling-related market trends is renewed growth, along with increasing merger/acquisition activity in the modeling tool market. The superplatform vendors are also aggressively adding modeling tools to their product families, although only IBM, with its Rational Software acquisition, has a completely superplatform-integrated modeling tool suite today.

Overall, data modeling is a critical part of the broader back-to-basics trend in application development. Organizations that establish effective data-modeling practices, especially logical data-modeling practices, will be in a much better position to address today's information technology (IT) challenges and opportunities. Information workers (people with jobs that entail extensive information analysis and management) who master data modeling will also be much more productive and effective in their data-related endeavors, because data modeling is definitely not just for databases anymore.


Peter O'Kelly
Research Director

PRINT INDIVIDUAL Biography

Emphases: Microsoft .NET application architecture and strategy, XML and document/database management system (DBMS) convergence, communication/collaboration applications and tools.

Background: Over 20 years of software career focused on application architectures, XML and database topics, and collaborative applications. Enterprise application developer and data modeler. Software product management, business development, and strategy roles with companies including IBM/Lotus, Groove, and Macromedia. Analyst/author of dozens of reports and articles on Microsoft platform and product strategy, XML standards, DBMS market dynamics, and other topics. Consultant to enterprises and software vendors (including Casahl Technologies, Onfolio, and Softricity) on topics including application architecture, data/conceptual modeling, and product/company strategy.

Primary Distinctions: Created the first corporate-level logical data model for Procter & Gamble. Led Lotus Notes product management during the pivotal Notes R4 release. Established product management and competitive strategy for collaborative application pioneer Groove Networks. Macromedia VP Strategy during the launch of its MX product line. Avid blogger since early 2000 (http://pbokelly.blogspot.com/).


Details

When:
9:00 a.m. - Noon
Wednesday August 9, 2006

Where:
LaQuinta Inn & Suites (formerly Woodfield Suites)
5217 Terrace Dr.
Madison, WI 53704

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